Author Topic: Whisky in a Can  (Read 559 times)

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Offline labud

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Whisky in a Can
« on: January 20, 2011, 10:37:04 PM »


Is there any better sound than that of the exploit of a beer can being opened after a long day of work? What if that can was full of something a little stronger than beer, say, whisky? Scottish Spirits to the rescue!

Despite having Scottish in the name, the spirits company is based in Panama. But that still doesn't excuse what they have gone and done. They've put twelve ounces of whisky (I am spelling it thusly because that's how the Scots spell it) in an aluminum can and last week they released it on the public. It comes in both the company's signature whisky and a blended variety called Sir Edwin's. "It's lightweight and portable and entirely recyclable," chief executive Manish Panshal told The Daily Mail. "It will be one of the hot picks for any outdoor activities...But you probably wouldn't want it in aluminium [sic] cans for too long, because it would affect the taste." The company is testing its product in South America and Caribbean markets right now. It is not available in the US (yet) so don't go sprinting out to your local liquor store for supplies for your next picnic.

The Scotch Whisky Association is not a fan of the can. The Association has said that it would attempt to ban the cans due to a breach of international labeling rules since technically the product is not real Scotch, as it is not made in Scotland. This is the second time the company has come into trouble for labeling reasons. Last September it was ruled that the company's advertisements wrongly insinuated that it was selling true Scotch.

Whisky in a can is not Scottish Spirits' first foray into novelty whisky. They also sell a non-alcoholic whisky that is Halal approved. Because we all know the only reason you would drink Panama-made whisky is for the taste....
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