SciFi France changes into SyFy
Written by Pascale Paoli Lebailly
Tuesday, 05 January 2010 20:33
NBC-Universal’s French science-fiction theme channel SciFi France has adopted new name SyFy Universal, six months after the change occurred in the US.
Served by the new slogan "Au-delà de l'imagination" (“Beyond the imaginationâ€), the channel has also repositioned and extended its offer to fantastic, paranormal and horror productions.
In France, the communication campaign has been undertaken by ad agency BETC Euro RSCG.