Discovery HD to launch on Virgin
Virgin Media has announced the addition of Discovery HD to its current line-up of HD channels.
Launching this spring, Discovery HD on Virgin TV will broadcast 24/7 and offer content from Discovery's collection of more than 1500 hours of HD programming including Extreme Engineering, Mythbusters, NASA's Greatest Missions and Bear Grylls: Born Survivor.
In addition, Discovery Networks and Virgin Media will make HD on demand content available, such as Deadliest Catch and Miami Ink.
Cindy Rose, Executive Director of Digital Entertainment at Virgin Media, said: "Discovery's engrossing programming is all the more amazing in High-Definition and will make a compelling addition to our growing HD line-up. We're adding several more HD channels in the coming months, which we will make available to our XL TV customers for no extra monthly fee. Compelling channels, combined with our vast collection of on-demand programming, will ensure that our customers have the best overall HD entertainment package available."
Dee Forbes, Executive Vice President and Managing Director, Discovery Networks UK, said: "Virgin Media is a valued partner of ours and I am delighted that they have added Discovery's UK HD channel to their portfolio. Discovery has been at the forefront of HD development across the globe and now offers HD services in 23 international markets. HD is increasingly po....r with TV viewers and with over 1500 hours of HD content to choose from, Discovery gives consumers the opportunity to see many of their favourite shows in stunning high definition."