Digital broadcast specialist, Broadcast Australia,

[khurramdar]

Digital broadcast specialist, Broadcast Australia,

Digital broadcast specialist,



Digital broadcast specialist, Broadcast Australia, recently assisted the Australian Trade Commission in organising a one-day seminar in Kuala Lumpur. The event provided a forum for key stakeholders in the Malaysian broadcast industry to learn from the Australian digital experience. Broadcast Australia also co-sponsored the event, and further delivered a presentation detailing the challenges associated with upgrading transmission infrastructure to meet digital broadcasting requirements.

According to Broadcast Australia International Business Development Vice President, Mike Dallimore, the seminar proved to be an invaluable opportunity to further the links between the Malaysian and Australian broadcasting industries. “The event opened the way for more detailed meetings to occur between Malaysian broadcasting stakeholders and their Australian counterparts,” he said. “This has proved a seminal moment in the development of relationships between the broadcast industries of these two countries.”

The presentations delivered at the seminar provided guidance across the entire breadth of the industryâ€"from the regulator, broadcasters, and infrastructure through to the consumer end of the enterprise. The Australian Communications and Media Authority (ACMA) offered valuable first-hand insights into issues relating to policy, regulation and planning. Similarly, the two Australian national broadcastersâ€"the ABC and SBSâ€"presented reviews of their experiences in converting to digital, and further discussed the future possibilities that the digital age opens up for their studios and news production operations.

Broadcast Australia delivered a well-received presentation on the complexities and challenges of rolling out a digital transmission network. “All the Australian broadcasting organisations presenting at the seminar were complimented on the openness with which they shared information,” said Dallimore. “For our part, Broadcast Australia was pleased to be able to share the lessons we have learned, and hope our insights will aid a smooth passage ahead for the Malaysian broadcast industry in their transition to digital.”

Radio Frequency Systems (RFS) complemented Broadcast Australia’s presentation, sharing the lessons learned during the migration to digital, and highlighted some of the infrastructure challenges that may lie ahead for Malaysia. To complete the picture, Australian Digital Testing (ADT) discussed its experience with the consumer hardware necessary to enable digital TV reception.

“Gathering together the ABC, SBS, ACMA, ADT, RFS and Broadcast Australia on the same stage to share their collective knowledge was an amazing achievement,” said Dallimore. “This seminar really was a one-off event, and a resounding success. It clearly delivered the message to Malaysia that planning with the end goal in mind is important, if a smooth transition to digital is to be achieved.”

Company background

A leading provider of critical communications solutions, Broadcast Australia connect its clients with their audiences and users across multiple platforms. The company’s digital television and radio transmission expertise is founded on over 75 years experience as the owner and operator of one of the most extensive terrestrial broadcast transmission networks in the world. Broadcast Australia also develops world-class solutions and applications for new and emerging technologiesâ€"such as Infocasting, Digital Radio and Mobile TV.

An impressive portfolio of core competenciesâ€"including planning and network design, engineering design and project management, complex systems integration, site development and installation, operations and network management, and in-house repairs and maintenanceâ€"underpins Broadcast Australia’s leading position in the region. These are further backed by a suite of subsidiary companies: Hong Kong-based confined space coverage group Radio Frequency Engineering Limited (RFE), digital media network/infrastructure specialist Singapore Digital, systems integration and product supply specialist The Bridge Networks, emergency communications specialist, Airwave Solutions (Australia), and critical application and hosting provider, Hostworks.