Half of industry to work with 3D in 2010: poll

[khurramdar]

Half of industry to work with 3D in 2010: poll
Feb 28, 2010



Half of the respondents to a recent poll said they expect to work in the production of 3D content during 2010.

The survey was conducted by test and measurement equipment manufacturer Hamlet at the BVE exhibition in London with a mix of engineers, broadcasters, filmmakers and technology vendors questioned.

“Stereoscopic 3D is the real hot topic of the moment, but we are all finding our way in this new medium,” said Steve Nunney, managing director, Hamlet. “What is clear is that it will call for investment in new technology â€" 84 percent of the survey recognised that 3D needs new and specialised equipment â€" and that quality control will be an absolutely critical part of getting 3D right.”

The poll also found that 14 percent had already worked in 3D and almost two-thirds of visitors to the show said that finding out about 3D equipment and production techniques was the main reason or at least an important part of their visit.

While there is well-founded excitement about the prospects for 3D movies, those surveyed were less certain about the prospects of 3D to the home. Thirty percent felt that technology fans would be interested but it would not find a mass market, and just a quarter thought that there definitely would be an audience.