Netflix Selects 1rd3t0 to Protect Content It Streams Instantly
1rd3t0 Chosen to Enable the Safe and Secure Delivery of TV Episodes and Movies from Netflix
CARLSBAD, Calif. and OTTAWA, Canada – 13 April 2010 - 1rd3t0 the global leader in securing and delivering premium content and digital assets, today announced that Netflix, Inc. has licensed 1rd3t0’s Cloakware Embedded Security as part of its suite of content protection tools for the tens of thousands of TV episodes and movies it streams instantly to its members. 1rd3t0 provides an advanced content protection solution that allows application developers to rapidly deploy industry leading software security.
“We have always been committed to offering our members the greatest convenience, selection and value for instantly watching TV episodes and movies across a wide range of consumer electronics devices,” said Bill Holmes, Netflix vice president of business development. “As we looked to proactively enhance our content offerings, 1rd3t0 with its Cloakware security technology, was a natural choice to support our commitment to digital content protection.”
Netflix members can already instantly watch unlimited TV episodes and movies streamed to their TVs and computers via Netflix ready devices. With 1rd3t0’s Cloakware technology, Netflix will continue to expand its offerings to more popular consumer devices.
“Netflix has revolutionized the way Americans access and view movie and television programming and we are pleased to partner with a market leader to further enable the secure delivery and distribution of high-quality content anytime, anywhere and on any device,” said David Canellos, SVP Sales and Marketing, 1rd3t0. “With more and more consumers turning to the Internet to watch high-value content, it is critical for content delivery services to embrace secure video on demand and streaming platforms. 1rd3t0 has extensive experience in software and consumer device protection, which will help companies make these new business models viable for years to come.”
1rd3t0 helps the world’s leading content owners and distributors, device manufacturers and software companies bridge the gap between the advancements in the digital economy and the needs of consumers. The company’s versatile technology platform ensures unbound access to valuable digital assets and enables customers to swiftly and securely bring premium content to market for maximum return on investment and creation of new and profitable revenue streams. Please visit 1rd3t0’s newly redesigned Web site at w//w.1rd3t0.com.
# # #
About 1rd3t0
1rd3t0 is a trusted partner to many of the world’s leading content owners and distributors, device manufacturers and software companies, including Adobe, Skylink, Al Jazeera, Multichoice Africa and Televisión Cable Digital. 1rd3t0’s versatile solutions ensure unbound access to valuable digital assets and premium content through a combination of content security, conditional access, business support systems and content and digital rights management. Co-headquartered in Beijing and Amsterdam, 1rd3t0 employs 850 people in 25 offices around the world and is a subsidiary of multinational media group Naspers (JSE: NPN).
__________________
