Want to watch live TV channels in your car with personal audio? Now you can, with Dish TV’s Personal Live TV on Move.

The direct-to-home (DTH) company today announced the launch of the personalized service at the Auto Expo in New Delhi.

Dish TV already offers Live TV on the Move, a service with 70 satellite TV channels. However, there was a limitation: only one channel could be viewed at a time. Now the company has extended the service by offering an independent visual experience.

Says Dish TV COO Salil Kapoor, “Earlier dishtv was providing a single TV system where with one mobile dish antenna, only one screen could be run. We made some critical enhancements in both the mobile set-top-box (STB) and the mobile dish antenna to bring this facility for the first time on the Indian roads.”

The company claims that it has realised the need for Personal Live TV after taking feedback from mobile Dish TV customers and channel partners. “When people travel in the same vehicle, each one of them have a different need just like in homes. Someone wishes to watch news while someone else a movie, so in such an environment personal TV for each passenger becomes very useful,” Kapoor adds.

The investment for a four-seat system in car will be around Rs 245,000 including installation and video screens plus the annual subscription of Rs 10,000. The cost of single TV system is about Rs 190,000.

Dish TV is planning to provide this personalised service in intercity buses, taxis and trains.