Polish ad market shrinks
By Chris Dziadul
February 12, 2010 08.16 UK
Poland’s ad market shrunk by 11.4% year-on-year in 2009, while the TV sector saw a contraction of 11.9%.
Data produced by Starlink and published by Wirtualne Media also shows that only the internet and cinema enjoyed growth in 2009, up by 9% and 5.8% respectively.
The biggest falls were seen in neswpapers and outdoor, the latter slumping by 17.1% year-on-year.
Poland’s TV ad market was worth PLN3,371.5 million (€833.4 million) in 2009, as opposed to PLN3,827.8 million a year earlier.
