Polish ad market shrinks

[khurramdar]

Polish ad market shrinks

By Chris Dziadul
February 12, 2010 08.16 UK

Poland’s ad market shrunk by 11.4% year-on-year in 2009, while the TV sector saw a contraction of 11.9%.

Data produced by Starlink and published by Wirtualne Media also shows that only the internet and cinema enjoyed growth in 2009, up by 9% and 5.8% respectively.

The biggest falls were seen in neswpapers and outdoor, the latter slumping by 17.1% year-on-year.

Poland’s TV ad market was worth PLN3,371.5 million (â,¬833.4 million) in 2009, as opposed to PLN3,827.8 million a year earlier.