Swedish company prepares to enter Kenyan TV market

[khurramdar]

Swedish company prepares to enter Kenyan TV market
February 14th, 2010 - 11:58 UTC
by Andy Sennitt.

One of the leading channel aggregators of Digital Terrestrial TV services in emerging markets, Swedish Next Generation Broadcasting AB (NGB) has confirmed plans to enter the Kenyan market in coming months. The company will operate under the trading name Next Generation Broadcasting Kenya Limited as a joint venture between MGB and the Kenyan company Digital Broadcasting Transmex Ltd.

“Next Generation Broadcasting’s market entry plans are proceeding well and we are currently finalising agreements with a host of local and International channels that will be part of our Pay TV offering to enable us to launch commercially within the next couple of months” NGB’s Acting Chief Executive Officer Bjorn Weigel said.

Mr Weigel said the firm is partnering with the Kenya Broadcasting Corporation to provide audiences with one of the most balanced entertainment pay TV packages targeted at the mass market in Kenya.