Active Communications Sport 1 and Sport 2

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Active Communications Sport 1 and Sport 2

Sport channel Sport 1 and 2 belonging to the Chello Central Europe launched an intensive communication campaign to promote knowledge of both brands.

"The goal is to draw attention to attractive content, the two sports channels offer - whether it's exclusive live coverage of Spanish football league, selected representative matches, the Super Bowl or other sporting itch," explains Václav Mozer, Senior Marketing & PR Manager of Chello Central Europe.

The March bigboardová campaign covering the largest city of the CR using the Real Madrid star Cristiano Ronaldo is focused on a prominent television broadcasts from the Spanish Football League for 2nd Sport "The world's first campaign for ATL Sport TV station group," says Mozer.

The campaign added event for fans of football and strong social support networks, which have increased viewership Scotland national team football match - Czech Republic. "Event, which is attended by many celebrities such as former football champion of Europe representative and Karol Dobias and tennis player Bohdan Ulihrach, held in Prague, but we think that we did touring event and next to be visited South Bohemia," says Mozer. With these communication activities Sport 1 has reached the transmission time Scotland - Czech audience share of 2.5% in the target group 15 +, even in the male 4.2%. Marketing support channels Sport 1 and 2 will be Mozera continue.