OneAsia in 5-year deal with ESPN Star Sports

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OneAsia in 5-year deal with ESPN Star Sports



ESPN Star Sports (ESS) has announced its multi-year regional television broadcast partnership to showcase the new OneAsia golf series, Asia Pacific's first consolidated professional tournament for elite golfers.

The partnership comprises an exclusive five-year television agreement to showcase live coverage of OneAsia events across 24 territories across ESPN Star Sports' regional footprint till 2014.

Golf enthusiasts can also look forward to daily live broadcasts of all OneAsia tournaments and coverage on ESPN Star Sports' news programmes SportsCenter and Score Tonight and weekly magazine show Golf Focus.

Says OneAsia CEO Ben Sellenger, "We are delighted to welcome ESPN Star Sports as our broadcast partner for the next five years. ESPN Star Sports' extensive reach across the region will play a key role in our end goal to maximise elite playing opportunities for Asia-Pacific's finest."

ESS executive VP, programming and production Craig Dobbs adds, "The OneAsia series comprises some of the biggest golf tournaments across the region, and we're pleased to showcase this new premium golf series across Asia.

"The OneAsia series adds to a stellar list of golf events on ESPN Star Sports including golf majors such as The Masters, US Open and The Open Championships well as the PGA Grand Slam of Golf and PGA Euro Pro Tour."

The OneAsia tournament schedule has grown to 11 confirmed events after its first year with most of the events scheduled in 2010 offering a minimum purse of $1 million.

Of the current list of events, ten remain full field OneAsia tournaments purely for the leading golfers in the region, providing players with an alternative pathway to the PGA Tour and the European Tour.

The OneAsia season will kick off at the Luxehills Chengdu Open in Beijing on 1 April.