Online video portal Dailymotion has announced interactive advertising formats for its broadband TV and IPTV channels. The announcement follows the successful launch of Dailymotion’s iPhone app and expands its ad-supported content strategy to all three screens.

Based on the success of Web-based formats, the TV advertisements, delivered via a Web ad server, provide an easy transition for advertising looking to transition to multi-screen advertising campaigns with made-for-TV interactive capabilities.

The advertising formats include the following:
- Home page skinning and branded loading page
- Clickable IAB-compliant banner ads
- Clickable pre-roll ads
- In-stream video advertising including pre-roll, post-roll, mid-roll on ‘continuous play’ of lists