Witmer to WSJ: If Networks Sell Apple a Bundle, How About Cable?
Time Warner Cable Exec Reacts to Reported Proposal to Bundle Select Channels
by MCN Staff -- Multichannel News, 12/23/2009 3:42:33 PM
Time Warner Cable programming executive Melinda Witmer told The Wall Street Journal that if, as reported, Disney and CBS are considering allowing channel feeds to be bundled and sold by Apple for a monthly fee, "it's worth pondering whether they'll embrace that for all distributors."
Witmer, in an interview published Tuesday in The Journal's Digits blog, echoed comments by TWC CEO Glenn Britt that TWC would like to have the flexibility to offer smaller groups of channels to consumers.
"We have long sought the right to have more flexibility in packaging," the blog quoted Witmer, TWC's executive vice president and chief programming officer, as saying. "That's something programmers push back really, really hard on."
